Theoretically everybody is aware of the power of words, the language and linguistic pictures! But how can you really use this mighty instrument that can unite as well as divide two people as well as a whole nation.

Here is what you will learn among other things:
• the inner monologue as a source of energy
• conceptual emotionalization
• verbal enactment
• the “who cares threshold”
• suggestion and the art of convincing
• setting verbal emotional linkages